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Consumer attention - they have it, you want it.
You need your message delivered to the right audience, in the right context, when they are willing and attentive. And you should not pay a dime unless exactly that happens. YouData has created the first online ad delivery system that puts you, the advertiser, in a direct market relationship with your target audience. Now you can buy attention directly from the source.
| Your target, and ONLY your target. |
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Each consumer is unique. Some are a good fit for your product or service. Others are not. How do you ensure that you are not wasting money sending your message to the wrong consumer?
Enter the MeFile™. Each MeFile represents a single consumer's current demographics, life stage, interests, psychographics, buying habits, favorite brands, lifestyle and loves - data provided from the source, by that very consumer. Although you never have access to this private data, you are able to match your message to exactly the type of consumer for which it is a good fit. Never before has an advertiser had the benefit of leveraging such a rich collection of customer insights.
No more shotgun approach. No more wasting money sending your message to 50,000 consumers, when you only really want to reach the 3000-5000 (6-10%) in your target audience. Now you can define the exact characteristics of your ideal target audience, and your message is sent only to those consumers. 100% of your message send-outs are on-target. No other solution can provide such targeted reach.
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| Invited, not invasive. |
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Come back into your customer's life, with their permission. Even better - with their gratitude.
When a consumer creates her MeFile, she is expressing her wish for you to access her attention directly through her. She is providing you with a better way to target and reach her. She is letting you know that she is right, or wrong, for your product or service.
By going through her MeFile, you are respecting those wishes, while at the same time receiving a much better quality of attention. You are building good will and brand appreciation, instead of getting lost in the clutter with the other ads - or worse, creating a negative brand impression with interruptive, invasive advertising.
Your ad shows up in contexts where the consumer welcomes you to speak to them. Consumers can choose for your advertising message to:
- Sponsor their digital music downloads
- Contribute to their favorite charities and causes
- Support their favorite blogs and web sites
- Provide valuable product information relevant to their lives
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| Attention paid, only if attention paid. |
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Pay only upon delivery. You pay NOTHING if the target you defined does not receive and consume your message. Every penny you spend on your campaign is 100% verified and on-target. No other ad delivery platform can offer such control, efficiency, and accountability.
And how much do you pay? How much is it really worth to you for your exact target consumer to spend 30 seconds with your brand? Or to view and click on your text advertisement? That amount is completely up to you. Name your price, and bid directly for your target consumer. Make an offer to your target audience. Bid for their time and attention - a fair offer that fits your particular budget. If that offer is acceptable, your target will accept the offer and consume your message. You pay the exact right price every time. Think of it as an auction for attention.
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